The number of Fortune 500 companies successfully using Big Data analytics as a way to improve business intelligence and efficiency is not very high. According to a Forbes article, it’s anticipated that the number could be as low as 15 percent. Among SMBs, that percentage is likely even lower. One of the reasons so few are using Big Data is due to the lack of skilled professionals available to analyze the massive amounts of information being generated. Companies still don’t understand how to best leverage the collected data. However, Big Data can be a real asset when properly utilized. It can customize customer offerings based on past purchases, it can anticipate supply and demand, and it can anticipate potential problem points and generate solutions. In short, Big Data can be a game-changer for a business, as it was for these companies.